A nationally recognized thought leader, Smith focuses on the integration of social computing into hospitals and other healthcare organizations. His healthcare marketing experience includes time as a hospital marketing director, as well as overseeing product development for the Texas Hospital Association, where he created a social media guide for hospitals, assembling best practices and case studies from organizations across the country. Smith was instrumental in bringing the health care track to the SXSW® Interactive festival, and is a founding member of the Mayo Clinic Center for Social Media Advisory Board, where he now serves as a Platinum Fellow.