As I work to train content creators “the blog” continually becomes the focal point of their effort. This only makes sense, because as Michael Hyatt has framed it a blog is your homebase. A place where you control your content 100%. This is unlike social media platforms like Twitter and Facebook of which you have no control of what they do tomorrow.
Based on this – I talk a lot on what makes a good blog post and how to structure content online. Below are five elements of blogging that when done right will make you much more efficient and consistent.
- Find your voice. The first and most important part of blogging is figuring out how you want to deliver you messages. It is always good to mix it up but content creators will ultimately find a way they like to communicate. Examples:
- Question and Answer
- Tips and Tricks
- Understand your audience. Understanding who you are trying to reach and how they want to be communicated with is key. If you are trying to reach me then short post with bullets that I can scan is best….and I am not unique in this way.
- Pick a frequency and stick with it. Your readers will start to expect your content on the frequency you set forth. Plan far in advance to and capture blog ideas continually so you have a good number of drafts working at any given time. Here is a recent post I wrote on capturing blog ideas on the fly.
- Use Creative Commons. I always suggest including a picture, graphic, or video with each post. One of the easiest ways to do this is to pull pictures from the Creative Commons section of Flickr.
- Interlink to other posts on your own blog. If you have captured a readers attention don’t lose out on pointing them to other post they might find interesting. This is a great way for users to explore your content. An example of this is the two links I added in #3 above.